practical guide, no fluff

Build your business's website using AI

Claude

A complete step-by-step, in just 4 stages, to go from zero technical knowledge to having your software online in hours.

Landing pagesBusiness websitesMobile appsOnline storesMarketplacesReal-time dashboardsInternal toolsWorkflow automationAnything you can imagineLanding pagesBusiness websitesMobile appsOnline storesMarketplacesReal-time dashboardsInternal toolsWorkflow automationAnything you can imagine
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Claudethe AI behind the method

You'll build with Claude

Claude is Anthropic's AI, today one of the most used by developers worldwide to write, review, and fix code. Inside the playbook, you'll learn to use Claude Code, the version of the AI built to run software projects from start to finish, right from your computer, with no need to know how to code.

be honest with yourself

You've already wasted time and money trying to solve this the old way

A website that doesn't exist, a social media page pretending to be a store, a spreadsheet that never closes, a process that only works because someone remembers to do it by hand. That has a name: bottleneck. And it costs you every single month.

the old way
  • Months waiting for a developer or an agency to find a gap in their schedule to start your project.

  • A steep budget just to find out, halfway through, that it wasn't quite what you wanted.

  • Every small change turns into another round of meetings, quotes, and waiting.

  • Every tweak to your website or system costs time and money, so you learn to live with what's wrong.

with you in charge
  • You just describe what you need, in plain language, and watch your website or system take shape the same day.

  • The cost of getting it wrong dropped so much that testing an idea stopped being a risk.

  • You describe what you want, the AI writes, tests, and delivers all the code. You just approve and adjust.

  • Changing your mind halfway through is normal now, and it's cheap.

Think about the cost of not having the website or system your business needs: every sale lost from a lack of online presence has a hidden cost, and it keeps growing.

what this costs, in numbers
hiring the old wayUS$ 1,000 to US$ 25,000

The average budget from a software house for a simple system, on top of a 3 to 6 month wait and extra rounds whenever the scope changes.

with the AI Playbookunder US$ 100Playbook + monthly Claude subscription

This isn't the price of a website or system. It's the price of a skill that stays with you forever.

this is real, not theory

Real results from people who followed the playbook

These are real results from businesses that applied the AI Playbook to build their own website or system, directing AI as their developer. We don't sell pretty screens, we sell the results they generate — and that's exactly the result you're going to build too.

Fast-food chain, 32 stores, zero visibility
Operations dashboard

Fast-food chain, 32 stores, zero visibility

Fast-food chain, 32 stores, zero visibility

The problem

A growing fast-food group ran 32 stores with spreadsheets and WhatsApp. Inventory went missing, numbers arrived two weeks late, and every decision was a guess.

What was built

A real-time operations dashboard unifying sales, inventory, and staff across every store — with alerts whenever anything drifts off target.

The impact

Managers stopped flying blind. Waste dropped, purchasing got more accurate, and leadership now opens one screen instead of making 32 phone calls.

14h
saved per manager, every week
+9%
margin in the first 4 months
A footwear brand losing sales at checkout
E-commerce

A footwear brand losing sales at checkout

A footwear brand losing sales at checkout

The problem

Strong product, loyal audience — and a slow, generic store burying it all. Cart abandonment was eating the marketing budget alive.

What was built

A custom e-commerce built for speed: instant pages, one-tap checkout, a smart storefront, and full integration with logistics.

The impact

The same traffic started generating twice the revenue. The brand finally looks — and sells — as good as the product.

+63%
checkout conversion
2.1x
revenue in 6 months
An insurance broker drowning in paperwork
AI automation

An insurance broker drowning in paperwork

An insurance broker drowning in paperwork

The problem

Eight people spent their day reading, classifying, and retyping documents. Errors were frequent, and response times were embarrassing.

What was built

An AI workflow that reads, extracts, classifies, and routes every document automatically — with human review only where it matters.

The impact

The team moved from data entry to actual service. Response time dropped from days to minutes.

8,400
documents processed per month
-90%
manual data entry
Cardiac monitoring beyond the clinic's walls
Watch app + platform

Cardiac monitoring beyond the clinic's walls

Cardiac monitoring beyond the clinic's walls

The problem

A cardiology clinic only saw patient data during appointments. Between visits: silence — and risk.

What was built

An Apple Watch integration streaming cardiac metrics to a clinical dashboard, with smart anomaly alerts, 24/7.

The impact

Doctors now step in before an emergency happens. Patients feel looked after — because they are.

2,300+
patients monitored continuously
24/7
anomaly alerts for the clinical team
A SaaS platform with no control center at all
Admin panel

A SaaS platform with no control center at all

A SaaS platform with no control center at all

The problem

A growing SaaS startup had no unified admin layer — support, billing, and feature flags lived in three different tools, choking the operation.

What was built

A complete admin control panel with user management, subscription controls, feature toggles, audit logs, and real-time usage metrics.

The impact

Support tickets resolved 60% faster. Product decisions grounded in real data. The ops team finally kept pace with the product.

-60%
support resolution time
ops team efficiency
An ads platform no prospect could explain
Landing page

An ads platform no prospect could explain

An ads platform no prospect could explain

The problem

A B2B ads management platform had a powerful product and a landing page that put every visitor to sleep. Demos were the only path to conversion.

What was built

A high-conversion landing page with animated product demos, a clear benefits hierarchy, social proof, and a frictionless trial flow.

The impact

Inbound leads went from almost zero to a steady pipeline. The sales team started receiving hot, qualified leads.

+320%
inbound leads in 60 days
-75%
cost per qualified lead
A fashion brand paying 15% rent to someone else's platform
Fashion e-commerce

A fashion brand paying 15% rent to someone else's platform

A fashion brand paying 15% rent to someone else's platform

The problem

A popular women's clothing brand relied entirely on a marketplace that charged 15% per sale, limited customization, and kept the customer relationship.

What was built

A custom fashion e-commerce with editorial product pages, a wishlist, size guides, a built-in loyalty program, and direct checkout by card and local payment methods.

The impact

The brand reclaimed its margin, its data, and its identity. Repeat purchase rate rose with direct email and WhatsApp retargeting.

+41%
net margin per order
2.8×
repeat purchases vs. marketplace
4,000 spots and no urgency to fill them
Event landing page

4,000 spots and no urgency to fill them

4,000 spots and no urgency to fill them

The problem

A major tech event relied on email blasts and word of mouth. Sign-ups trickled in and sponsors questioned the audience data.

What was built

An event landing page with a real-time spots counter, early-bird pricing tiers, a speaker showcase, sponsor grid, and frictionless registration.

The impact

Sold out weeks before the event — for the first time in four years. Sponsors renewed at higher rates after seeing the registration analytics.

4,000
sign-ups in 3 weeks
+35%
sponsor renewal value
people who followed it, approve

The step-by-step over 60,000 people have already used to build their own software with zero technical knowledge

I didn't even know what a database was. I followed the playbook's 4 steps with Claude Code and, in one afternoon, my booking system was live.

Renata Aquino
Renata Aquino
Aesthetic clinic owner

I got quotes from three software houses first. The cheapest one asked for US$ 7,000 and 4 months. I built it myself following the playbook and spent under US$ 40 on AI.

Bruno Castilho
Bruno Castilho
Distributor owner

What surprised me most was being able to change my mind without guilt. I tested three different versions of my app before deciding which one to use.

Camila Ferraz
Camila Ferraz
E-commerce founder

I just needed a simple landing page to capture clients. I followed the playbook, built the page myself, and published it the same day, without relying on an agency.

Diego Marins
Diego Marins
Independent consultant

My order process was all WhatsApp and spreadsheets. Today I have my own system, published on my own domain, and I'm the one who built it.

Isabela Torres
Isabela Torres
Bakery owner

The planning stage before writing any code changed everything. I avoided rework I had already lived through on another project.

Marcelo Guedes
Marcelo Guedes
Operations manager

I don't have patience for a long course. I went straight to the point with the playbook and had results the same day.

Patrícia Novais
Patrícia Novais
Language school owner

Claude Code's support as a developer is surprising. It's like having a senior developer sitting next to you the whole time.

Vinícius Prado
Vinícius Prado
Barbershop owner

I needed a simple website for my clients to book grooming appointments online. I followed the playbook, published it in one afternoon, and stopped losing appointments to missed WhatsApp messages.

Rafael Lins
Rafael Lins
Pet shop owner
the method

The 4 stages to build your own software

It's much easier to delete a sentence from a draft than to tear down a wall that was built wrong. That's why planning comes before execution, not after.

The developer stopped being the bottleneck

The bottleneck now is clarity about what needs to be built. And nobody knows your business better than you do.

Every month without your website is a month of lost opportunity

Without your own website or system, your business keeps losing customers to whoever already has an online presence, while you wait for the right moment to fix it.

You won't learn to code

This playbook won't teach you to program. It will teach you to think, plan, and direct the AI to the result.

The only difference between you and people already building is starting

There's no perfect moment. There's only the moment you decide to stop waiting.

what's inside

23 chapters, organized in 4 parts

From your first contact with artificial intelligence to your system published with its own domain.

  • 01

    Artificial Intelligence

    What you can build and how integrations work in practice.

  • 02

    Claude Code

    How to install, configure, and use Claude Code, the AI that will be your developer.

  • 03

    The 4 stages of building

    Architecture, design, planning, and execution, from the prompt to testing and bug fixing.

  • 04

    Deploy

    How to put your website or system online, with your own domain.

23 chapters · 4 parts · made for those who decided to stop waiting

common questions

Questions you're probably asking yourself right now

No, and it was written exactly for people who have never written a line of code. Every technical term is explained before it's used, in the right order. Thousands of business owners with zero technical experience have already followed these same 4 steps and ended up with a published system.

Following the 4 stages in the right order, you can go from zero to your website or system published in hours, the same day. More complex projects might take a few extra days, but the path is the same and you're not dependent on anyone else's schedule.

You won't be alone. Besides the detailed step-by-step that anticipates the most common mistakes, you have a direct line on WhatsApp to ask specific questions whenever you need.

Just the subscription for the AI you'll use as your developer, around 20 dollars a month, a fraction of what a single meeting with an agency would already cost. The playbook shows you exactly where to sign up and how to configure it, with no hidden costs.

If you have any doubt about whether the playbook fits your case, message us on WhatsApp before buying. We'd rather make sure it makes sense for you than sell it and leave you stuck afterward.

Now the building is up to you

Every day that goes by without your website or system is another day paying the price of the old way. Start now and have yours live today.

Immediate access after purchase confirmation.